March 25th, 2002

First-Ever Consumer Model of the Segway™ Human Transporter Sold to Highest Bidders on Amazon.com

Winners from Texas, Virginia, Illinois; Proceeds total $364,800 for youth science organization

MANCHESTER, NH and SEATTLE, WA, March 29, 2002 — Segway LLC, FIRST, and Amazon.com (Nasdaq: AMZN) today announced the winning bidders on three limited-edition Segway™ Human Transporters (HT), the first self-balancing, electric-powered personal transportation devices, which were auctioned exclusively at Amazon.com.

The auction event, which began February 19 and concluded March 28, raised a combined total of $364,800.00 for the non-profit organization, For Inspiration and Recognition of Science and Technology (FIRST), founded by Dean Kamen to inspire an appreciation of science and technology in young people, their schools and communities.

The Segway HT auction on Amazon.com drew more than 500 bids from across the country. Segway HT #1 sold to an individual in Texas for $160,100.00. Segway #2 sold to an individual in Illinois for $104,100.00, and Segway #3 sold to an individual in Virginia for $100,600.00.

"It was exciting to witness the interest and bidding frenzy that surrounded the Amazon.com auction," said Dean Kamen, Segway's chairman & CEO. "FIRST is an organization that inspires and excites students about math, engineering and science, and we are thrilled to have such an enthusiastic response to the Segway HT consumer models to support this cause."

"We're extremely excited to team up with Segway and FIRST to offer the very first consumer model Segway HT's for purchase at Amazon.com by our customers," said Jeff Bezos, Amazon.com founder and CEO. "FIRST is a wonderful organization, and we're grateful to the winning bidders for helping this great cause-now have some fun with your Segway HT's!"

The auction winners will have the opportunity to meet Dean Kamen and be presented with their Segway HT's at the FIRST Championship event, held April 25-27, at Walt Disney World's Epcot Center in Orlando, Florida.

About FIRST

Accomplished inventor Dean Kamen founded FIRST (For Inspiration and Recognition of Science and Technology) in 1989 to inspire an appreciation of science and technology in young people, their schools and their communities. Based in Manchester, N.H., FIRST designs accessible, innovative programs to build self-confidence, knowledge and life skills while motivating young people to pursue opportunities in science, technology and engineering. With the support of many of the world's most well-known companies, the non-profit organization hosts the FIRST Robotics Competition for high school students and the FIRST LEGO League for children 9-14 years old. To learn more about FIRST and the 2002 Robotics Competition go to www.usfirst.org.

About Amazon.com

Amazon.com opened its virtual doors on the World Wide Web in July 1995 and today offers Earth's Biggest Selection. Amazon.com seeks to be the world's most customer-centric company, where customers can find and discover anything they might want to buy online. Amazon.com and sellers list millions of unique new and used items in categories such as electronics, computers, kitchen and housewares, books, music, DVDs, videos, camera and photo items, toys, baby and baby registry, software, computer and video games, cell phones and service, tools and hardware, travel services, magazine subscriptions and outdoor living products. Through Amazon Marketplace, zShops and Auctions, any business or individual can sell virtually anything to Amazon.com's millions of customers, and with Amazon.com Payments, sellers can accept credit card transactions, avoiding the hassles of offline payments. Amazon.com also offers the Amazon Credit Account, the online equivalent of a department store credit card, which provides shoppers the opportunity to buy now and pay later when shopping at Amazon.com.

Amazon.com operates four international Web sites: www.amazon.co.uk, www.amazon.de, www.amazon.fr and www.amazon.co.jp. It also operates the Internet Movie Database (www.imdb.com), the Web's comprehensive and authoritative source of information on more than 300,000 movies and entertainment titles and 1 million cast and crew members dating from the birth of film.

This announcement contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. Actual results may differ significantly from management's expectations. These forward-looking statements involve risks and uncertainties that include, among others, risks related to potential future losses, significant amount of indebtedness, competition, strategic alliances and business combinations, seasonality, potential fluctuations in operating results and rate of growth, foreign currency exchange rates, management of potential growth, system interruption, international expansion, consumer trends, fulfillment center optimization, inventory, limited operating history, government regulation and taxation, fraud and Amazon.com Payments, and new business areas. More information about factors that potentially could affect Amazon.com's financial results is included in Amazon.com's filings with the Securities and Exchange Commission, including its Annual Report on Form 10-K for the year ended December 31, 2001 and all subsequent filings.

About Segway

Segway LLC is a Manchester, NH, based business founded by renowned inventor and entrepreneur Dean Kamen to provide a solution to short-distance travel. The company has created the Segway™ Human Transporter (HT), the first self-balancing, electric-powered transporter designed to enhance the productivity of people by increasing the distance they can travel and the amount they can carry. Segway is funded by: Credit Suisse First Boston Private Equity, one of the largest managers of alternative assets in the world, through Credit Suisse First Boston Equity Partners, L.P. and associated funds; Kleiner Perkins Caulfield & Byers, the leading venture capital firm helping entrepreneurs build sustainable technology businesses; and individual investors. For additional information about Segway, please visit our web site at: www.segway.com. Press releases and digital images are available at Segway's press center at: www.segway.com/news.

Segway is a trademark of Segway LLC in the United States and in other countries.