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Celarix Names Robert J. Wesley Chief Marketing Officer

Former American Express Executive To Drive Customer-Centric  Service Strategy

Boston, MA - April  18, 2000 - Celarix, Inc., the leading provider of web-based transportation  procurement and logistics management services, today announced the appointment  of Robert J. Wesley as chief marketing officer. Wesley joins the executive  management team to lead and expand global marketing, investor relations, product  development and product strategy with a customer-centric approach.

"The Internet is revolutionizing the way global organizations communicate and  interact with their customers and trading partners," said Evan Schumacher, CEO  of Celarix. "We were very selective in choosing a senior marketing veteran with  an extensive procurement background to drive our marketing vision. Bob's  leadership skills and wealth of global business and procurement experience are  key components that will help us elevate to the next level as we expand our  global presence and continue to build additional services into our solution."

Wesley comes to Celarix with more than 20 years of executive management  experience in building major brands around the globe. He has led the business  strategy, product development and marketing efforts of significant brands,  including American Express and Mastercard International.

"Success in this market is dependent on understanding the customers needs and  delivering products and services that surpass those needs and expectations,"  said Wesley. "Celarix has built a team of visionary and committed industry  veterans that understands the needs of global logistics professionals. In  response, Celarix is delivering solutions that allow those customers to meet the  ever-increasing needs of the e-procurement revolution. My goal is to continue  building the momentum by strengthening the marketing engine in such a way that  Celarix effectively communicates with our targets the benefits of implementing a  best-of-breed logistics solution."

During his 18-year career at American Express, he launched businesses and  joint ventures in Asia, Latin American, Europe and the United States. He also  led several major marketing and sales efforts targeting both businesses and  consumers, resulting in significant increases in market share. At Mastercard,  Wesley directed global product marketing and was responsible for developing and  launching numerous products. He most recently served as head of marketing  operations and technology, and chief financial officer for the alliance  marketing division of Cendant Corporation, a leader in direct response and  Internet marketing.

Wesley holds a master's degree in business administration from Boston  University and a bachelor's degree in accounting from Boston College. He also  has received a distinguished honor from Queen Elizabeth for assistance in  developing the Tourism Marketing Strategy for New Zealand.

About Celarix

Based in Boston, Mass., Celarix, Inc., was founded in  August 1998 by experts from the supply chain, logistics, technology and  transportation industries. Celarix provides shippers and transportation service  providers with comprehensive, integrated applications that combine the ability  to procure transportation services and manage the logistics process on-line. By  uniting the power of web-hosted software applications with the speed and  accessibility of the Internet, Celarix empowers professionals responsible for  the logistics and transportation process to make informed decisions with  measurable results.

For more information on Celarix and its solutions, access the company's  Website at www.celarix.com.

 

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