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Abercrombie
& Fitch Selects Celarix to Improve Supply Chain Efficiency
Web-Based Technology to Connect Leading Apparel Retailer With
Trading Partners and Track Product Shipments
CAMBRIDGE, Mass.--(BUSINESS WIRE)--Nov. 27, 2000-- Celarix, Inc.
(www.celarix.com), dedicated to bringing real customers Web-centric
collaborative technology to improve the global supply chain, today
announced retailer Abercrombie & Fitch (A & F) will implement Celarix'
Web-based Shipper Solution to connect with more than 45 trading
partners and effectively manage product shipments coming from over
40 different countries.
``Customers with complex distribution needs, like A & F, validate
the pressing need to move logistics and transportation services
online,'' said Evan Schumacher, CEO of Celarix. ``By connecting
A & F with all its trading partners via a Web-based solution, the
company will be able to communicate much more efficiently with all
vendors, and improve its internal inventory and product distribution
functions with a process that is smoother, faster and more reliable
- good for both our clients and, in the end, the companies they
work with on a regular basis.''
Abercrombie & Fitch sells upscale, casual apparel for men, women
and children through a subscription catalog, the Abercrombie & Fitch
Web-site and more than 300 retail outlets nationwide, including
Abercrombie & Fitch (adults), abercrombie (children) and Hollister
Co. Celarix' Shipper Solution will be used by Abercrombie & Fitch
to improve its retail planning, inventory and distribution needs
through automatically tracking product movements for all of the
company's orders, down to the SKU level, from the time the shipments
leave the factory until their arrival at the distribution center.
Real-time updates and rules-based reports will alert shippers and
managers to potential problems before they arise.
About Abercrombie & Fitch
A lifestyle brand, Abercrombie & Fitch operated a total of 325
stores at the end of October, including 71 abercrombie stores and
four Hollister Co. stores. The Company also operates a kids' e-commerce
website at www.abercrombiekids.com, an adult e-commerce website
at www.abercrombie.com and publishes the A&F Quarterly.
About Celarix, Inc.
Based in Cambridge, Mass., Celarix, Inc.was founded in August 1998
by experts from the supply chain, logistics, technology and transportation
industries. By leveraging decades of logistics experience, Celarix
brings real customers Web-centric collaborative technology to improve
the global supply chain, whether they're moving products across
the street or around the globe. Celarix provides a single, centralized
logistics solution, delivered over the Web. The company offers applications
that enable customers to connect with their supply chain partners,
manage their logistics activities, analyze their logistics network
performance, and procure and sell transportation through the latest
messaging technologies - ultimately providing retailers, manufacturers,
distributors, carriers, freight forwarders and other trading partners
with the information they need to improve customer service and profitability.
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