ServiceConnex and Mailmark Partner to Promote Innovative Automotive Data Warehouse Applications

Consolidated Auto Service Record Information Via Next-Generation Web-Enabled Technology Platform

WASHINGTON, July 12 /PRNewswire/ -- ServiceConnex, Inc. and Mailmark Enterprises LLC today announced a strategic partnership to develop and market an innovative automotive industry data warehouse. This partnership expands ServiceConnex's business-to-business technology and marketing platform. Mailmark will hold a substantial equity position in ServiceConnex and contribute its strong market leadership position with independent automotive service centers.

ServiceConnex is a leading developer of a comprehensive national network comprised of automotive service centers that provide vehicle-specific service record information to the ServiceConnex data warehouse. Through ServiceConnex's sophisticated data warehouse, Web portals, car care websites and participating service centers can receive a targeted content-based relationship marketing tool. This powerful data, some of which is provided free of charge to participating service centers, enables these businesses to initiate website user and customer relationship management programs online.

With more than 18 years experience, Mailmark has become the leader in creating effective and affordable direct marketing strategies for national oil companies, national and independent repair shops and quick lube facilities, car dealers and related companies, including Pep Boys, Precision Tune Auto Care, Grease Monkey International, Shell, Pennzoil/Quaker State, Monro Muffler Brake & Service, Meineke Discount Muffler, Discount Tire Centers, ARCO and many Jiffy Lube franchisees.

``We are thrilled to be partnering with Mailmark,'' said Lance Johnson, Chairman and Chief Executive Officer of ServiceConnex, Inc. ``Our relationship has every component necessary for success in today's rapidly paced technology environment. Mailmark's solid relationships with ''brick and mortar`` automotive service centers coupled with our innovative technology will translate into efficiencies, scalability and momentum throughout the industry,'' said Johnson. ``The new alliance will offer traditional industry automotive service centers a tremendous opportunity to serve and care for their customers online.''

ServiceConnex offers three basic information services:

• Autoresume - Complete vehicle service histories are available as content
  for Web portals, service center websites and Internet businesses. This
  "sticky" content brings Web visitors back to participating businesses'
  websites.
• Autotrend - ServiceConnex uses its powerful data mining query tool to
  uniquely analyze its database. However, ServiceConnex does not include
  specific customer identifiable name and address information in its data
  warehouse.
• Service Predictor - Gives a smart projection of a vehicle's next needed
  service. Web portals and other websites can integrate the Service
  Predictor service into their own advertising logic. This enables those
  sites to display better targeted advertising at the right time, for the
  right vehicle, and vehicle owner.

``Mailmark has been investigating 'e-business' opportunities to augment our solid and profitable core business for some time. Our customers have been skeptical of other technology companies and 'dot-coms,' asking for their customer vehicle data. The ServiceConnex business model, which doesn't depend on personal vehicle owner information, is exciting and attractive to Mailmark customers,'' said Barry Silver, Director of Marketing and Sales of Mailmark. ``Our core business is thriving and will only get better with ServiceConnex powering the technology behind some of our web-based marketing solutions. ServiceConnex offers a great management and technology fit for us.''

The strength of the ServiceConnex business model combined with the power of Mailmark's relationships within the industry has amplified the impact of both companies - generating substantial interest from service centers, information outlets and capital providers. ServiceConnex based in Washington, D.C. and Mailmark based in Canoga Park, CA are partnering to create a national presence and awareness of the ServiceConnex services.

About ServiceConnex

Washington, DC-based ServiceConnex is a privately-held information technology company providing data warehousing, data mining and e-commerce services to businesses in the automotive service industry. Through technology-based partnerships with leading automotive service centers, ServiceConnex captures, aggregates and leverages business and vehicle information relating to automobile service records. ServiceConnex's business-to-business technology platform tracks service record information independent of the service center that performed the work.

About Mailmark

Canoga Park, CA-based Mailmark is a privately-held company providing both traditional and online direct marketing solutions for the automotive service industry. For 18 years Mailmark has utilized proprietary technology to develop and tailor effective and affordable Customer Retention, Customer Acquisition and Lost Customer Marketing Solutions to the individual needs of auto service centers nationwide. Mailmark will utilize ServiceConnex's leading edge technology for its complete package of traditional and online marketing solutions, which include, database driven service reminders, vehicle-specific factory recommended maintenance look-up, vehicle-specific service history and website design and hosting.

CONTACT:

Marcie D. Cheney of Golin/Harris International, 202-626-1172 or mcheney@golinharris.com, for ServiceConnex, Inc.;

H. Lance Johnson of ServiceConnex, Inc., 202-408-6102 or 877-473-7890 or lance@serviceconnex.com;

Mark Crary of Mailmark Enterprises LLC, 818-407-0660 or markc@mailmark.com.