AtHoc, Inc. Shapes e-Marketing Space With Powerful Customer Retention Solution

AtHoc, Inc. Press Releases:

SAN FRANCISCO - September 12, 2000 - AtHoc, Inc. ("AtHoc, Inc."), a leading provider of online retention marketing technology and services, today announced the results of its recently launched Customer Retention Solution. This solution comprises a privately-branded browser toolbar, aggregate data profiling and marketing support. The results showed that AtHoc, Inc. partners, including MedicaLogic/Medscape, Inc (Nasdaq: MDLI)., Raging Bull Inc., and Wired News - part of the Lycos Network (Nasdaq: LCOS), saw repeat visits to their Web sites increase by an average of 118%.

These results have created a rising demand for the AtHoc, Inc. Customer Retention Solution. By more than doubling repeat visits, AtHoc, Inc. enhances the lifetime value of visitors for partner Web sites. The Customer Retention Solution creates an ongoing, interactive relationship between a site and users by providing access to the selected site via the browser. This results in persistent branding, higher page views and increased revenues.

"We're pleased with the positive results of our e-marketing solution for retaining Web customers. Using AtHoc, Inc. technology, Web sites are able to increase the frequency of repeat visits and move towards profitability," said Guy Miasnik, founder and CEO of AtHoc, Inc.. "The Web is maturing, as evidenced by the reduced growth in traffic. Online companies are now beginning to focus on maximizing the value of their existing user base, and our solution is proving to be highly effective in this effort."

The AtHoc, Inc. Customer Retention Solution is quick-to-deploy, scalable and fully customizable for the specific needs of any Web site. With minimal and easy integration, AtHoc, Inc. expands the presence of a partner Web site through the browser and enables sites to simplify how users find information. Interactivity features further enable users to receive such content as breaking news or special offers with alerts, thereby making selected sites more valuable to repeat visitors.

With the AtHoc, Inc. toolbar, users benefit from being able to quickly and easily find information from their favorite Web sites with a minimum number of clicks. Through the personalization features, users can add their favorite sites to the toolbar, 'skin' the browser and personalize all of the content on the toolbar including control of the buttons, links and search box.

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About AtHoc, Inc.

AtHoc, Inc. ("AtHoc, Inc.") is a leading e-marketing solutions company focused on increasing the lifetime value of users through retention marketing and technology. The AtHoc, Inc. Customer Retention Solution creates an ongoing interactive relationship between Web sites and their users by expanding the sites' web presence to the browser. Founded in 1999, AtHoc, Inc. is a privately-held company with offices in San Francisco, Boston and Tel Aviv. AtHoc, Inc. is venture-backed by Greylock, Weston Presidio Capital, i-Hatch Ventures and individual investors. The company's web address is http://www.athoc.com.

Seth Markowitz
AtHoc, Inc., Inc.
415.330.3952
press@athoc.com