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Crimson Solutions and Experience
experience inc. (www.experience.com)
is the leading developer and publisher of content,
application software, and web-based solutions
for the exploding online college "e-cruiting"
market. Launched January 1, 2000, experience
inc. is the result of a strategic merger between
Crimson Solutions and Ivy Productions. The Company has
a combined user base of more than 250 university
partners and more than 1.6 million "twentysomething"
job seekers, creating an essential new "e-cruiting"
resource for campus career centers, college students,
alumni and potential employers.
experience combines Crimson Solutions expertise
in developing Web-based recruiting solutions for
college career and alumni centers with Ivy Productions
critically-acclaimed research, publications and other
career-focused content for college students and young
professionals.
Since 1997, Crimson Solutions has been an innovative
pioneer in the development of Web-based recruiting
solutions for campus career centers. Their ground-breaking
eRecruiting (http://www.eRecruiting.com/)
application software is the leading Web-based tool for
the automation of the backend functions within
campus career centers everything from facilitating communications
with students and managing their resumes and documents
to scheduling on-campus interviews for major employers
and matching students with open listings.
Installed at 125 schools, eRecruiting's flagship clients
include Harvard University, Brown University,
the University of Kentucky, Princeton University,
Brigham Young University, the University of Notre Dame,
Boston College, the University of Iowa and Oregon
State University. The system has active accounts
for over 500,000 students and is expected to average
between 4 and 10 million page views per month
through 2000.
Launched in 1996, Ivy Productions is a major publisher
of online and offline content focused on the issues
facing students entering the workforce after college.
The company's critically acclaimed experience
magazine, developed through a strategic partnership
with Forbes magazine, reaches over a million students
on a quarterly basis with insightful articles
on everything from new-age role models to non-traditional
career opportunities. Current advertisers include Yahoo!,
American Express and Ralph Lauren. Through a network
of campus career center partners, the magazine's
content, along with more than 500 detailed industry
and company profiles, are also made available
online at the company's network site, experiencenetwork.com.
Going forward, the Company is poised to develop an
even stronger set of e-cruiting solutions that:
- Simplify and improve the effectiveness of the recruiting
process for campus career centers, students
and employers;
- Help educate students about the world of career
opportunities and give them maximum exposure
to all interested employers; and
- Equip campus career centers with a broad range of
school-branded resources that supplement their
current set of tools and ensure that they remain at
the center of all students career search activities.
experience inc. is based in downtown Boston,
MA and currently has close to 100 sales, technical,
client services, editorial, and administrative staff.
By mid-2000, the company expects to have over 150 employees
through continued additions to its field and head
office teams. The company is venture-backed by
Waltham, Mass.-based Polaris Venture Partners, the lead
investors in both Crimson Solutions and ivy Productions,
and Cincinnati-based Isabella Capital, with a
number of other private investors.
Key Management:
Jennifer Floren, President, Founder and CEO
Lisa Mastrangelo, CFO and VP of Finance
James Gardner, VP of Marketing
Dave Rodger, VP of Engineering
Robert Carbonaro, VP of Sales
Phuc Truong, Chief Technology Officer.
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