Celarix develops Internet and Intranet-based software to address the logistics issues faced by manufacturing, distribution and retail companies engaged in global trade.

For many companies, the challenges of managing their supply chain have become increasingly complex as their operations have become more global. These companies, with global supply chains, are realizing their challenges are less related to the physical movement of product, but rather the management of the corresponding information flow. While a number of supply chain management software products exist today which help companies manage their production, planning and manufacturing processes, very few have addressed the needs of the global logistics function. Celarix is developing software solutions focused specifically on this function.

The Company's first product, Celarix.com iSuite, provides critical information about shipments while they are in transit and allows logistics personnel to proactively manage their supply chain. Subsequent product releases will include applications to automate the freight payment process for international shipments and a customs management module. This combination of products will allow Celarix to offer the only comprehensive suite of applications focused on the needs of the global logistics manager.

Celarix will provide its services to clients using a three-stage strategy: (1) traditional software for managing the logistics process, (2) web hosting for client access to logistics applications, and (3) service advisory and implementation services. Each stage introduces different revenue elements in the distribution chain.

Celarix is also set to launch Celarix.com exchange, an on-line marketplace for buying and selling global transportation services over the Internet. Celarix.com exchange allows offers of cargo and space to be posted worldwide instantly using the Internet. It allows exchange partners to target offers and bids to specific trades, strings, commodity groups, equipment types and even specific parties - all by name or anonymously. The Company expects to have nearly 3,000 containers committed to the Exchange from day 1. Some of the world's largest shippers, including Weyhauser, Englehard, Nike, Georgia Pacific, Toys R Us and Cargill, have registered to use the system.

In September 1999, Celarix completed a $5.25 million convertible preferred stock offering. Lead investors included Charles River Ventures and TL Ventures III. The Company has now raised over $10 million through equity funding.

Evan Schumacher, Celarix's founder and Chief Executive Officer, is a graduate of Kellogg's Graduate School of Management who has seven years of logistics and software implementation experience. He is spearheading this effort based on his experience as a supply chain strategy consultant, functional logistics line manager, and project manager of logistics information systems implementations while at KPMG Peat Marwick, LA Gear, and the Stride Rite Corporation.

Graham Lubie, Celarix's Executive Vice President, is also a graduate of Kellogg's Graduate School of Management. Graham was born in Pretoria, South Africa and moved to the U.S. in 1985. He received his undergraduate degree from Emory University and worked for Anderson Consulting's system design group prior to co-founding Celarix.

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