AtHoc, Inc. is a leading provider of enterprise notifications software. Our software enables organizations to effectively aggregate, manage and track business alerts from different sources in the enterprise and to deliver them to the targeted audience. As a result, businesses are able to effectively leverage alerts to streamline workflow processes, drive transactions and promote greater self-service and usage among their employees and customers.

AtHoc customers include leading companies in the Technology, Finance, Aerospace, Manufacturing and e-commerce markets as well as governmental and professional organizations. Key clients include: Boeing, Accenture, BEA Systems, eBay, United States Geological Survey and Thomas Publishing Company.

AtHoc’s business partners include Microsoft, IBM, Plumtree Software, Factiva (a Reuters and Dow Jones company) and BEA Systems. AtHoc works with these partners to offer joint customers a complete enterprise notifications and alerting solution that truly maximizes the return on the overall portal investment.

AtHoc is a privately held company whose investors include Greylock, Weston Presidio Capital, i-Hatch Ventures and individual investors. AtHoc is headquartered in the San Francisco Bay Area.

AtHoc’s Principles Include:

Guy Miasnik — President & CEO
Guy Miasnik is the President, CEO and co-founder of AtHoc, Inc. As CEO, Guy is focused on leading AtHoc to achieve growth in revenue and profitability. Under Guy’s leadership, AtHoc has established itself as a leader in the Enterprise Notifications space, with its products already adopted by blue-chip clients such as Boeing, Accenture, PricewaterhouseCoopers and eBay and by partners such as Microsoft, IBM, and Reuters Dow Jones Interactive (Factiva).

Guy’s first entrepreneurial venture was Kinetica Ltd., an Israeli-based Internet solutions company, where Guy served as CEO and co-founder. Guy orchestrated Kinetica’s growth from a zero-capital start-up to profitability in less than two years. His tenure at Kinetica culminated in the sale of the company to NetVision, Israel’s largest ISP and a subsidiary of Elron Industries (NASDAQ: ELRN).

A former Captain in the Israel Defense Force, Guy served for five years in an elite technological unit, where he led teams developing and deploying state-of-the-art communication systems.

Guy holds an MBA from Harvard Business School, a BS summa cum laude in Electrical Engineering from the Technion—Israel Institute of Technology, and a Law Degree from Tel Aviv University.

Ly Tran — VP of Business Development
Ly K. Tran is the Vice President of Business Development and co-founder of AtHoc, Inc. He is responsible for acquiring and managing key customer accounts as well as for building commercial relationships with software partners and resellers.

Prior to AtHoc, Ly worked in private equity for Citicorp Capital Asia Ltd. and the Vietnam Fund Ltd. In this capacity, he led investments in Asia Commercial Bank, Vietnam’s largest private bank, and in the Ana Mandara Resort, which Architectural Digest featured in its November 2001 issue. He was also an investment banker focusing on international mergers and acquisitions advisory work for Smith Barney Inc. and for the Chase Manhattan Bank, NA in their New York City and Hong Kong offices.

Ly is a term member in the Council on Foreign Relations, the publisher of Foreign Affairs. He is a graduate of Harvard Business School and Princeton University.

Aviv Siegel — Chief Technology Officer
Aviv Siegel is the CTO and co-founder of AtHoc, Inc. As CTO, Aviv is responsible for spearheading all of AtHoc’s product development efforts as well as overseeing key client implementations. Aviv brings to AtHoc over sixteen years of experience in product development and management of engineering organizations.

Aviv Siegel was a co-founder of Kinetica and also served as the company’s Chief Technology Officer. Aviv was the lead developer of Kinetica’s WISE methodology for Internet project development, which is currently being taught and implemented within the context of major Internet development projects worldwide.

Aviv is recognized by industry participants as one of the leading experts in Internet technology in Israel. he has worked with numerous private and governmental institutions in Israel. To date, he has consulted on issues of Internet security, electronic commerce, and networking on behalf of RAFAEL, the Ministry of Foreign Affairs, and the Discount Bank, along with several Israeli brokerage houses, insurance companies, and universities. Aviv designed and managed the development of an online insurance sales system for Direct Insurance Ltd., the first commercial e-commerce system in Israel. He has also led the development of Analyst—the first online brokerage system in Israel.

Prior to Kinetica, Aviv served five years in the Israeli Defense Force, where he obtained the rank of Captain. While serving in the Israeli military, Aviv was responsible for the design and implementation of classified high-bandwidth communication and imaging systems.

Aviv holds a BS cum laude in Electrical Engineering from the Technion—Israel Institute of Technology.

Neil Blumenfield—Vice President of Professional Services

Neil Blumenfield is AtHoc’s Vice President of Professional Services. In this capacity, he oversees client implementations, training and technical support. Neil also leads AtHoc’s channel sales strategy, managing System Integrator and Reseller partners.

Neil is a 20 year veteran of the software industry who has a repeat track record of helping companies rapidly expand their annual revenues through sales, business development and professional services initiatives. Neil spent seven years at Informix Software where he was employee number 12 and four at Visigenic Software. Both completed successful IPO’s during Neil’s tenure. His last two roles were VP, Professional Services positions at Andromedia, through their acquisition by Macromedia, and at Banter. In these roles he managed implementations with customers including Chase Manhattan Bank, Wells Fargo, Royal Bank of Canada, ABN-AMRO, Britannica.com, weather.com, Intuit, Verisign and Nintendo.

Neil holds a Bachelors Degree in Political Science from the University of California, Berkeley.