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AIM Technologies, Inc.
AIM Technologies,
Inc. collects detailed consumer information through
the Internet and at sports and entertainment sites.
Founded in 1996 and based in Austin, Texas, AIM collects
this hard to reach information by implementing frequency
programs through the use of its proprietary software
and interactive kiosk technology. AIM's five-year plan
is to have a unique and detailed profile on over 5 million
sports and entertainment consumers that can be accessed
and used in numerous different ways to generate revenue.
AIM's primary program is the FanCard Program,
a card-based consumer loyalty program for the sports
and entertainment industries. Based on a model similar
to that used in frequent flyer and frequent diner programs,
FanCard allows customers to collect points each time
they attend an event/game and earn awards upon reaching
certain point levels. In this way, AIM allows its clients
to better identify, target, and track their customers,
while also providing for a mechanism to increase revenues
by rewarding loyal behavior.
AIM's first market is the professional sports
industry. AIM has successfully deployed its FanCard
program with the Oakland Athletics Major League Baseball
team and with six teams in the California League (A-League
baseball with 1.5 million a year in attendance). They
have also provided service to the AA-affiliate of the
New York Yankees (Norwich). During 1999 AIM has had
more than 200,000 members and nearly 700,000 kiosk visits.
For the 2000 baseball season, the Company has either
verbal or written agreements with 25 AAA teams. These
agreements are expected to result in over 500,000 members
and 1.5 million kiosk visits. AIM has verbal agreements
for the deployment of the FanCard Program in the National
Basketball Association with San Antonio, Cleveland,
Dallas, Detroit, Houston, Milwaukee, and LA Clippers.
In the NHL, the Company has oral commitments with Dallas,
Nashville and the Los Angeles Kings. The Company also
has verbal agreements with a number of teams from minor
league hockey, Arena Football and major college universities.
AIM also plans to expand its services to
movie theaters, arenas and other large sports and entertainment
facilities, and university athletic programs. The Company
believes its future growth and value will come primarily
through its web site with the development of communities
centered around its sports and entertainment venues.
During the first six months of 1999 the
Company generated $300,000 in revenue. The Company believes
revenue will grow to $1 million for all of 1999.
AIM's management incorporates a combination
of valuable experience in a variety of disciplines,
including database management; card-based loyalty program
technology; consumer marketing; finance; and strategic
business consulting.
AIM's key individuals include:
- Timothy Keyes - President
- Matthew Hood - Vice President of Sales and Marketing
Research,
- Todd Caven - Vice President of Finance
- Matthew Gephardt - Vice President of Consumer Marketing
and Membership.
Messrs. Hood, Caven and Gephardt received MBA's from
the J.L. Kellogg Graduate School of Management while
Mr. Keyes received an MBA from the Standford University
Graduate School of Business.
The Company has raised over $5.5 million from two convertible
preferred stock offerings. Investors include Polaris
Venture Capital, MediaNetworks.com LLC, Donald G. Jones
and G51 Capital.
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